Gooday

Bike rental shop

#branding #logodesign

The Project

Good Day is a growing bike rental business. Anan, the owner, is a caring and wonderful person who gives his whole heart to his customers, and is also a dear friend.

He came to me because he needed a new logo and brand that he truly felt connected to and would be proud to grow with.

The Process

Through our conversations, his fondness for winged insects came up, and together with his obvious connection to motorbikes, the idea of combining the two naturally came to mind.

Paired with a light blue and yellow color palette inspired by bees against a clear sky, we created a light and calm brand identity that reflects Anan’s nature while carrying his personal touch.

The result