Adi Oren

Online Courses & Store

# Web Design # Branding

The Project

Adi Oren is a woman wellness and fertility teacher. In her work she combines a rebozo shop, yoga classes, doula guidance, online courses and more.

The Challenge in this project was creating a website that combines al of her fields of expertise into one holistic home. The goal was creating a warm inviting feel welcoming women to require knowledge and products for their well being.

The Process

The website and brand were inspired by Mexican nature, where in a small village her rebozos are made. The colors are based on an earthy brown-orange with a hint of green and a brighter orange for contrast. The visuals and illustrations resemble art made by the ancient indigenous tribes. All these components create a warm and pleasant feel that helps people stay engaged and connect to the atmosphere, knowledge and history of femininity from ancient cultures.