Eden
Mind and body wellness
#branding #logodesign
The Project
“Eden” is a Tel Aviv studio with a slightly different atmosphere. It’s not there for the show. It’s there so you can practice as if you were in the comfort of your own home.
When Ron, the founder, approached me to design the brand, it was clear to me that the brand needed to feel grounded and connected to the field, while still standing out in Tel Aviv’s crowded landscape of studios.
The Process
From the very beginning, I knew that the brown-and-green wellness aesthetic, along with all the yoga-pose and meditation logos, was off the table.
Instead, I chose a type-based logo that captures a movement that feels a little human, a little dance-like. Alongside it comes a soft color palette inspired by water and flow, with a strong contrast added to make it stand out.
The rest of the visual language is soft and unpretentious, reflecting the simplicity and homely feeling of “Eden.”
The result
